Embrace
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It was a true gift to work with the Embrace team and shoot this short film to help share their mission and life-saving baby infant warmer! A one minute version of this film won first place in the McKinsey and Society Video Contest. Thank you to everyone who voted and helped us win! Embrace also won Fast Company's 2012 Innovation By Design Industrial Equipment Award. They are doing so well and we are so proud to have collaborated with them!
Graphics: Neumatics Music: Anand Wilder |
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It took a village to make this film happen and it was a true labor of love. Hari of Bang Creatives for the storyboard, the Gandhi Fellows in Rajasthan (Gitanjali, Vaibhav, Salman, Manish, and of course Amma) who welcomed us into their home, the Headmasters of Seuwa and Jaswantpura who introduced us to their communities, Anita Madam and her wonderful students who showed us just how much we must do in the world, V.K Madhavan and the Chirag community who brought us to newborn babies in the villages of Uttarakhand, Ben of the neumatics CG whiz team that put up with major changes and made some of the coolest animation, the talented voices and sound production that took place over the cable lines between New York and Los Angeles (producers, sound engineers, and actress too!), and Danny and Kabi too for their input and Indian music even though it didn't end up getting used.
